Facebook's $16 billion (or $19 billion by some measures) purchase of WhatsApp doesn't mean it has won the mobile messaging wars just yet, industry experts say.
WhatsApp faces serious competition and is going to have to make some changes if Facebook is going to turn a profit from the deal, analysts said.
CLICK - An outrageous price for WhatsApp? Hang on .
"There is a lot of competition in the space, not only in the U.S. but around the world. This is a continual threat," said Brian Blau, an analyst at Gartner.
From AOL's AIM to Skype and Google's Gtalk, the messaging space is nothing new and it will continue to be a tough place to compete, Blau said.
"Tech companies have been going after this for a long time. Competition is fierce because these users are highly valued and they are highly valued because they are engaged users," Blau said.
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