- Text4baby subscribers are engaged with the program and would recommend it to others. They read the messages and find them useful and easy to understand. More than half save the referral telephone numbers for future. Additionally, 99 percent of Text4baby subscribers said they would recommend the service to a friend or family member.
- Text4baby subscribers are knowledgeable. On four critical topics - safe sleep, infant feeding, best time to deliver in a healthy pregnancy, and the meaning of full-term - Text4baby subscribers demonstrated a significantly higher level of health knowledge than women who had never heard of Text4baby and women who had heard of the program but did not sign up.
- Partners believe in Text4baby. Text4baby's public-private partnership is widely valued by stakeholders as a unique asset. And partners appreciate Text4baby's ability to reach vulnerable populations with timely, tailored, and critical communications. Partners also say subscribers value and benefit from the personalization, immediacy, timeliness, relevance, non-intrusiveness, and efficiency of text messaging.
Kathleen Murphy, Partner Outreach Director, Text4baby
National Healthy Mothers, Healthy Babies Coalition