TEXT4BABY - Tuesday Message - Great evaluation by U.S. Health & Human Services

April 14, 2014


Dear MARY,

We're pleased to share a newly-released evaluation of Text4baby produced for the US Department of Health and Human Services (HHS), Health Resources and Services Administration (HRSA) by Mathematica Policy Research and Public Health Institute which evaluates the Text4baby program from its February 2010 launch to late 2013. It draws from national-level data via national stakeholder interviews and secondary data analyses, and from information collected at four community health centers level via consumer survey, interviews, and consumer focus groups.

Among the highlights:  

• Text4baby subscribers are engaged with the program and would recommend it to others. They read the messages and find them useful and easy to understand. More than half save the referral telephone numbers for future. Additionally, 99 percent of Text4baby subscribers said they would recommend the service to a friend or family member.

• Text4baby subscribers are knowledgeable. On four critical topics - safe sleep, infant feeding, best time to deliver in a healthy pregnancy, and the meaning of full-term - Text4baby subscribers demonstrated a significantly higher level of health knowledge than women who had never heard of Text4baby and women who had heard of the program but did not sign up.

• Partners believe in Text4baby. Text4baby's public-private partnership is widely valued by stakeholders as a unique asset. And partners appreciate Text4baby's ability to reach vulnerable populations with timely, tailored, and critical communications. Partners also say subscribers value and benefit from the personalization, immediacy, timeliness, relevance, non-intrusiveness, and efficiency of text messaging. 

Learn more about the evaluation and these findings in the full report. And help us share the good news about Text4baby with your colleagues and the women you serve!  

 

Sincerely,

Kathleen Murphy, Partner Outreach Director, Text4baby
National Healthy Mothers, Healthy Babies Coalition