TEXT4BABY TUESDAY - July 7, 2015

July 7, 2015 Dear MARY,   Summer is officially here, and with increasing temperatures comes a heightened risk of heatstroke-related deaths and illnesses, particularly among young children who are the most vulnerable. According to a blog post from Safe Kids Worldwide, a child's body heats up three to five times faster than an adult's and organ failure can begin once a child's internal temperature reaches 104 degrees. Most heatstroke cases in young children happen due to being left in a hot car, either unintentionally or when a caregiver does not realize the dangers involved in leaving a child, even for a short time, to wait in the car. Text4baby urges our partners to share this information with families in order to keep young children safe throughout the summer.  In addition to educating parents about vehicular heatstroke, you can recommend strategies for remembering baby when leaving the vehicle.  The Office of the Administration for Children and Families (ACF) has a webpage devoted to their "Look Before You Lock" campaign, which includes a tip sheet that you can provide to parents, providing them with strategies to prevent vehicular heatstroke in young children. Share this tip sheet with the families you work with to help reduce the incidence of heatstroke-related cases, and ensure that all families in your community enjoy a safe, happy summer.  Sincerely, Kathleen Murphy Senior Program Manager, Text4baby

Take Action Add the Text4baby web enrollment button to your organization's website to show your partnership with Text4baby and connect more women to critical health information. Website visitors who click on it will be directed to a simple registration form in a new window where they can sign up for the service, and Text4baby can track the enrollments that come from your site. The button is available in four different sizes, and in both English and Spanish.

Quote of the Week "I love Text4Baby! What a great resource for Moms! Ever since having my son, almost 13 months ago, I have been very forgetful. I rely on this great resource for text reminders for scheduled appointments and useful information like what to feed at each stage."  - Jayden C. from Perris, CA (Verizon user)